With Love From
Brand Mark and Identity Systems
For this project, my team was given the opportunity of creating a brand-mark and identity system for a small startup company called With Love From (WLF). WLF’s goal is to source and sell textiles as well as other goods from female led craft collectives across the globe.
My role for the team was create a logo that emphasized the love and care put into each product as well as the prominence of the talented female craftsmen that create their products.
The Idea
For our final solution warm hands are depicted offering an abstract gift while threads imply love through the heart within the negative space. Now take a step back and the sum of each parts begin to resemble a representative of the artists that made the gifts and shared their stories. The typeface, Jazzy Rabbit, was chosen for its organic strokes and rural qualities. This was a conceptual decision to match the nature in which the products and materials are found.
